PACKAGING DESIGN OF THU HUONG BAKERY

Agency: BZC.Market
Project type: Packaging design
Location: Hanoi
Packaging content: Thu Huong Bakery

In order to convey the message of the 20-year-old brand from Hanoi, BZC.Market implemented the packaging design for product series in a classic and minimalist style.

Founded in 1996 in Hanoi, the capital of Vietnam, Thu Huong Bakery is a famous brand with original lines of gato, moon cake and French pastries. Stemming from the love of cake enthusiasts, Thu Huong Bakery has experienced the nearly 2-decade journey of refining, exploring, creating and sending fragrant presents that are delicious, soulful quintessential of both Vietnamese and French cuisine to the ones who also have passion for cake. 

Along with the culinary story of the 20-year-old brand, BZC.Market designed packaging for a wide range of products ranging from coconut fiber jam, cherry tomato jam, lotus sweet potato jam, almond butter cookie to pumpkin seeds tuile… Each packaging design of the product is inspired by BZC.Market’s creative team with meticulousness, sophistication and vividness.

In order to create eye-catching confectionery packaging design samples and reflect the brand’s spirit, BZC.Market used watercolor drawings of key ingredients in each product’s label. As a result, this creative and unique feature is also one of the plus points that helps to design the packaging of cakes from Thu Huong Bakery strongly impress customers. In addition, containing the shades of blue, white, red,… the palette of the packaging also makes a sense of nostalgia, elegance but intimacy as well as reminds of romantic France.

In addition, brand names, logos, product names and information instructions for consumers are printed very prominently. The format of the bag is also carefully selected by BZC.Market and Thu Huong Bakery with a variety of forms ranging from glass boxes to transparent plastic bags …

BZC.Market is a professional creative design unit. The vast ocean is out there with many exciting things yet to be discovered – Let’s adventure with BZC.Market and find new things of product soul!!!

More than 3,000 businesses have been accompanying BZC.Market to build a strong brand and have a nice product packaging.

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