Conducted by the creative team of BZC.Market, the packaging design of Mitox care lemon ginger lemongrass tea is covered with a natural cool palette.
With rich ingredients of antioxidants and vitamin C, lemon ginger lemongrass tea has the effect of purifying the body, cooling, antibacterial and strengthening the resistance. Therefore, this is a drink that many consumers choose during the summer or the intervening period. However, besides the taste and health benefits, convenience is also a factor that the majority of customers are interested. Grasping this insight, Mitox Care has launched a ready-to-drink tea product (RTD) with lemon ginger lemongrass flavor.
Working with Mitox Care in this product campaign, BZC.Market is responsible for implementing the packaging design for the brand’s new tea line. Divided into 4 formats of bottles, paper boxes, metal boxes and zip lock bags, Mitox Care tea packaging impresses the user thanks to the green-yellow-white-pink color palette that is extremely cool. These are also the colors that evoke the natural origin and main ingredients of the product.
Besides the color, shape and layout of the packaging design also bring a strong visual impression. Images of green tea leaves, ginger, lemongrass leaves and lemon slices are shown on the packaging in vivid cartoon form. Additional details such as green tea fields, water flow and ice cubes help increase the feeling of excitement and freshness of the product’s appearance. In addition, the brand logo with stylized tea leaf details, material information and quality commitments are placed in easy-to-read locations on the packaging to create a professional and reliable look for the product.
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