PACKAGING DESIGN OF GREEN FARM ESSENTIAL OIL

Agency: BZC.Market
Project type: Packaging design
Location: Ho Chi Minh city
Packaging content: Green Farm essential oil

To emphasize the meaning of nurturing emotions, the packaging design of Green Farm essential oil focuses on the simplicity, femininity and tenderness.

Applied natural extract from plants, essential oils have a sedative effect, regulate heart rate, blood pressure and some other functions of the body, thereby, making you feel more stable and relaxed. Capturing the psychology of many customers seeking the peace of mind, Green Farm has introduced to the market 6 natural essential oils from Ageratum conyzoides, grapefruit peel, lemongrass, ginger, cajeput and cinnamon bark.

Working with Green Farm on this project, BZC.Market was responsible for the packaging design of the brand’s six essential oils. Factors that increase the identity and characteristics of each product is the main color palette. Corresponding to the main ingredient, the packaging of each type will be put in purple, green, dark green, indigo, blue and brown.

Besides the color, the actual image of each ingredient is also subtly displayed on the packaging. In addition,  BZC.Market  developed the packaging design of Green Farm essential oil in a quite smart way that focuses on the customer experience. The product is contained in a plastic bottle with an easy-to-hold tapered shape placed in a rectangular paper box, which also contributes to increasing the convenience for users.

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