PACKAGING DESIGN OF AKITA KOMACHI RICE

Agency: BZC.Market
Project type: Packaging design
Location: Japan
Packaging content: Akita Komachi  rice

With sophisticated and elegant style, Akita Komachi rice packaging design is a mixture of traditional Japanese and Vietnamese cultural beauty. The packaging design of this rice line also bears a Japanese spirit by recreating the natural landscape of this country showing its distinctive red wave pattern, cherry blossoms and majestic Mount Fuji. 

With the meaning “beautiful girl” in Japanese, Akita Komachi is known as the beauty queen of rice in this country. Mainly used in the processing of traditional dishes such as sushi and mochi, Akita Komachi rice is famous for its aroma, strong sweetness and the white, shiny shape after cooking. Not only growing in the domestic market, this type of rice is also popular all over the world, particularly Asia countries such as Singapore, Taiwan, Hong Kong with the consumption of  nearly 80% of the population.

In 2010, professor Vo Tong Xuan brought Akita Komachi to our country to cultivate and it became very popular to domestic consumers. In Vietnam, Akita Komachi rice is considered as one of the healthiest ones currently because it is able to grow with organic or bio-fertilizer. 

With the sophisticated, simple and environmentally friendly criteria, BZC.Market designed Akita Komachi rice packaging from recycled kraft paper. In particular, the packaging design of this rice line also bears a Japanese spirit by recreating the natural landscape of this country showing its distinctive red wave pattern, cherry blossoms and majestic Mount Fuji. 

In addition to featuring the brand logo, information on the origin, cooking methods and quality indicators are also printed on the product packaging in a very clear and beautiful way. Besides, the Japanese characters shown on the packaging design help to increase the reliability of the product with consumers.

The packaging designrice packagingBZC.Market is a professional creative design unit. The vast ocean is out there with many exciting things yet to be discovered – Let’s adventure with BZC.Market and find new things of product soul!!!

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