LOGO DESIGN OF BOP

Agency: BZC.Market 
Project type: Logo design
Location: Ho Chi Minh city
Packaging content: BOP’s logo

As part of BZC.Market’s agriculture and F&B project series, the BOP’s logo design emphasizes the sustainable consumption trend through a consistent color palette and layout.

According to Mintel’s recently published data, health, environmental issues and ethical business practice will be major trends in the F&B industry over the next 10 years. As a result, global consumers will follow sustainable diets and seek for products having eco-friendly packaging and ingredients that are green and healthy. Therefore, 2030 is set to be the rising time of the F&B brands that provide the nutritious, clean and organic foods with less impact on the environment. 

Grasping this trend of consumption, BZC.Market’s creative team designed the BOP (Best One Produce) logo in the direction of minimalism and upholding sustainable values. As part of BZC.Market’s agricultural and F&B logo project series, the BOP logo design is put on an attractive blue-orange palette. Applying the simplicity and icon logo design trends of 2020, BZC.Market has brought the stylized bird wings to the center of the logo.

In addition, the strong and modern font helps emphasize the brand name characters. The bold effect used in the BOP logo design also makes it easy for customers to identify and remember. Combined with a harmonious arrangement, the BOP logo stands out but ensures the professionalism and reliability for such a F&B brand.

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BZC.Market is a professional creative design unit. The vast ocean is out there with many exciting things yet to be discovered – Let’s adventure with BZC.Market and find new things of product soul!!!

More than 3,000 businesses have been accompanying BZC.Market to build a strong brand and have a nice product packaging.

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