Following the product orientation for mothers and babies, the creative team of BZC.Market conducted the catalogue design for Pigeon in an elegant, approachable and lively style.
Founded in 1957 by Yuichi Nakata, Pigeon is a Japanese brand that aims to meet the needs of mothers around the world with high quality, durable and friendly products for babies and toddlers. With the mission of caring for the comfort of mother and baby, Pigeon put its heart into every smallest product, from research and development, production to quality control and distribution to the market.
With nearly 65 years of experience in manufacturing and distributing products for children, Pigeon understands that the comprehensive development of children is a top priority for Vietnamese families. In order to create the most perfect product experience, Pigeon thinks from the mother’s point of view, observes the world through the eyes of a child and understands mother as itself. Grasping the mission of the brand, BZC.Market has been responsible for conducting the catalogue design with vivid and colorful aesthetic orientation.
As a multi-page publication focusing on the brand’s products, Pigeon’s catalogue design is presented in an intuitive layout of images and text arranged in parallel. In addition to using the real images of mother and baby, BZC.Market included interesting simulation animation details to help viewers feel comfortable and secure when reading and purchasing products. The main colors of the publication are blue – pink – green. Pigeon’s interlocking heart logo is also featured prominently on the front cover of catalogue to increase professionalism and reliability.
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