CATALOGUE DESIGN OF NAM VIET

Agency: BZC.Market

Project type: Catalogue design

Location: Ho Chi Minh city

Packaging content: Nam Viet’s catalogue

Through the creative hands of the BZC.Market team, the catalogue design of the Nam Viet fashion brand was inspired by the trendy denim blue color.

Founded in 2007, Nam Viet Import & Export Joint stock company is one of the largest importers and distributors of denim fabric in Ho Chi Minh city. With 13 years of experience in the field of textile business, Nam Viet has expanded its brand name with the launch of NAVI’s Jeans and exported quality products to demanding markets such as the United States, Europe, Asia and South America. Focusing on the denim, khaki and TC fabrics provided by reputable partners in Vietnam and abroad, the brand has had the opportunity to work with many garment companies and undertake the FOB production line.

With the mission of bringing Vietnamese garments to international markets, Nam Viet has seriously invested in the design and manufacturing process. In particular, the factory, the model design room partnered with the creative design team who constantly update new fashion trends are the main forces to realize the dreams of Nam Viet. Understanding the strong values of the brand, BZC.Market has undertaken the role of doing the catalogue design for Nam Viet in a sophisticated, modern and professional manner.

The trend of denim clothing is chosen as the main inspiration for the entire catalogue design. In order to emphasize the main product line of the brand (denim), BZC.Market chose the characteristic blue as the main color for the publication. In general, Nam Viet’s catalogue is designed as a sophisticated fashion magazine, in which the brand information and product images are arranged in a symmetrical layout. In addition, the bilingual content displayed in the publication makes it easier for readers to track information and expand the brand’s customer files.

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