BRAND IDENTITY DESIGN FOR PHU ANH COMPANY

Agency: BZC.Market

Project type: Corporate identity design

Location: Ho Chi Minh city

Packaging content: Phu Anh company

In order to emphasize the positioning and core values of Phu Anh company, BZC.Market has put the metaphorical details relevant to the trucking industry in the brand identity design.

According to data from the Vietnam Report, Vietnam is in the group of countries with stable economic development in the region with a growth rate of 6.8% in 2019. In particular, the transport industry plays an important role in promoting national economics. Currently, the most popular forms of transport in Vietnam are roads, railways, waterways, airways and pipelines. According to 2019 statistics from the Financial Times, road transport accounts for about 77% of the country’s freight traffic. Therefore, this is considered a potential field for both domestic and foreign businesses.

Among the businesses trading and exploiting the domestic transport by road, Phu Anh Import Export Service Trading Co., Ltd is one of the new faces. Operating in the field of road transport, import and export, Phu Anh aims to bring the most comprehensive and professional services to customers. Cooperating with the company in the promotion campaign, BZC.Market has undertaken the brand identity design in the direction of modernity and sophistication.

Being covered with the main colors of green, blue and white, Phu Anh’s brand identity design creates a feeling of trust and professionalism for customers upon first contact. The branding publications include name cards and uniform shirts. The highlight of the  brand identity design is the diamond-shaped logo design that incorporates a stylized image of the road and package which are the details exceptionally relevant to the transport industry.

Brand identity design for Phu Anh companyBrand identity designPhu Anh companyThiết kế nhận diện thương hiệu công ty

BZC.Market is a professional creative design unit. The vast ocean is out there with many exciting things yet to be discovered – Let’s adventure with BZC.Market and find new things of product soul!!!

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