As part of BZC.Market’s agricultural project series, the brand identity design of Loc Thien Nhien impresses with its minimalism and sophistication in both colors and shapes.
Loc Thien Nhien is the first grocery store system providing fresh rice that is cultivated according to the organic process standard of Orga-Musenmai Kumamotosan (Japan) – a leading prestigious enterprise with 3 consecutive years receiving the gold award of Monde Selection in terms of rice quality. The idea of developing the Loc Thien Nhien store chain originated from the concerns about clean, safe and nutritious food in the daily diet of consumers today.
Since then, agricultural engineers of Loc Thien Nhien have studied and cooperated with local farmers to produce organic rice following 3 No principles – no pesticides, no chemical fertilizers and no growth stimulating medicines. Therefore, undergoing the process of testing by Loc Thien Nhien, from planting, harvesting to milling, rice always meets the quality standards, fresh and clean. Understanding the brand values when accompanying farmers, BZC.Market has created brand identity design in the direction of minimalism and environmental friendliness.
Taking use of the main colors of green and white, the brand identity design of Loc Thien Nhien impresses with the sophistication in both shape and composition. Including name cards, packaging, paper bags, notebooks, the highlight of the brand identity design is the logo presented as a stylized rice grain and the brand name with the letter i that is simulating a leaf. These details help emphasize the sustainable value in the brand philosophy and affirm the role of Loc Thien Nhien in the effort to accompany farmers to create fresh, clean rice seeds for Vietnamese consumers.
More than 3,000 businesses have been accompanying BZC.Market to build a strong brand and have a nice product packaging.
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