Aiming to the green values and sustainable development, the brand identity design of Homart supermarket chain is put on a cool and attractive green palette.
Founded in 2017, Homart supermarket chain is under the management of Homart Trading – Import Export & Anti-counterfeiting Technology Joint stock company. With the mission to bring green, clean products complying with anti-counterfeiting regulations with reasonable prices, Homart aims to build a healthy competition in the domestic market and help consumers in both urban and rural areas be able to use quality products. After 3 years of operation, Homart supermarket chain has been built in many provinces and cities across the country and supplied more than 40 kinds of clean vegetables directly to consumers.
With the goal of becoming a large supermarket system with products that meet the green – clean – competitive price criteria, Homart focuses on supplying the main products which are clean vegetables grown directly in the garden in the supermarkets. These main kinds are applied advanced technology and cultivated in greenhouse meeting the international standards. After successfully researching the brand spirit, BZC.Market has embarked on a brand identity design based on inspiration from Homart’s mission and development orientation.
In order to emphasize the goal of providing Homart’s green – clean – quality products, the fresh green palette was chosen as the main color for brand identity design including name card, leaflets, letter cover, advertising banner. In particular, the highlight of the entire Homart’s brand identity design is the stylized logo stemmed from the image of the supermarket, the rice paddy and the leaf – representing the supply chain of the system and clean agricultural products. Besides, the letters ST (short for supermarket) and HM (short for Homart) are interlocking and placed in the center to emphasize the brand positioning.
More than 3,000 businesses have been accompanying BZC.Market to build a strong brand and have a nice product packaging.
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