BRAND IDENTITY DESIGN FOR 3F HITECH

Agency: BZC.Market
Project type: Brand identity design
Location: Ho Chi Minh city
Packaging content: 3F Hitech’s brand identity design

As part of BZC.Market’s brand identity design project series in the agriculture area, 3F Hitech publications emphasize the value of farming and sustainable development.

Operating in the field of trading, distribution and supply of high quality organic fertilizer and agricultural products solutions, 3F Hitech Farm Fertilizer Joint stock company aims to become a leading enterprise in supplying the sustainable products for domestic agriculture and contribute to increasing the value of Vietnamese agricultural products in the international market. With the strategy of building a vision for the future associated with the Fertilizer – Crop – Clean distribution chain, 3F Hitech strives to accompany farmers to improve their land, sustainably cultivate and create valuable final products.

Developing businesses based on core values ​​- farmer-centered, constantly improving technology and being dedicated, honest and progressive, 3F Hitech has cooperated with many leading partners in the world including Bioway Organic USA Group, to improve the quality of products and services. Capturing the positioning of 3F Hitech, BZC.Market has created the brand identity design in a modern, minimalist style with high abstraction.

In order to emphasize green values ​​in the corporate’s philosophy, 3F Hitech brand identity design is put on the dominant green color scheme. Similar to the progressive spirit of 3F Hitech, the stylized logo was designed by BZC.Market in imitation of rabbits and vegetables representing the agricultural sector. Other publications in the brand identity design, including packaging, namecards, leaflets, etc., follow the aesthetic orientation of sustainable agricultural elements in the spirit of 3F Hitech.

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